WhatsApp Launches Flows To Enhance In-App Shopping Experience For Customer

By | 23 September 2023
WhatsApp Launches Flows To Enhance In-App Shopping Experience For Customer

WhatsApp’s New Flows Feature Makes In-App Shopping Easier

WhatsApp has expanded its online shopping talents through a characteristic called “Flows” While restricted markets received a taste of WhatsApp’s grocery buying feature last 12 months, Flows takes it a step in addition with the aid of presenting a complete online shopping experience.

With Flows, customers can seamlessly store for a variety of items with out leaving their WhatsApp chat. This feature goes past just groceries, allowing users to purchase objects consisting of train tickets, food, etc. WhatsApp Business Account can now provide menus and person-friendly forms within the chat, simplifying the shopping system.

Read: How to Create a WhatsApp Channel: A Step-by-Step Guide

The rollout of Flows for businesses is on the horizon, starting with an initial launch in India in the upcoming weeks. Indian users will have the convenience of adding items to their shopping cart and selecting from various payment options, including UPI, debit cards, and credit cards. To ensure the security of these transactions, WhatsApp has established strategic partnerships with Razorpay and PayU.

In addition to the Flows feature, WhatsApp is actively developing a verification function referred to as “Meta Verified”. This feature ambitions to decorate agree with and credibility for corporations. Verified organizations will acquire a believe badge, unlocking blessings which include a customizable WhatsApp internet web page and multi-tool support.

It’s important to note that while “Meta Verified” is in the testing phase and not yet available on the Business Platform, it represents a significant potential enhancement for WhatsApp and the online shopping experience. While it remains uncertain whether this feature will extend to Pakistan, its introduction could revolutionize online shopping through the widely used chat messenger in the region. Stay tuned for further developments in WhatsApp’s efforts to transform the online shopping landscape.